Partner
Nicolas Morel
France & Europe
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01International Real Estate
Morel Guichard, hotel transaction and real estate investment advisory in France, Spain, Europe and internationally.
02The House
A discreet alternative to conventional real estate advisory.
Where the major networks operate at scale, we operate to measure. Morel Guichard advises family offices, investment funds, private banks, entrepreneurs and operators on the acquisition and sale of commercial real estate, most often off-market.
We see our role as that of a personal shopper for real estate investment: we listen to your capital strategy, identify the opportunities that match it and lead every transaction in the strictest confidence, from the first conversation to the signing.
Hotels, businesses, retail premises, land, offices and logistics: we work on assets where discretion, market knowledge and the quality of the network make the difference.
Morel Guichard is a brand of Morel & Associés, an independent firm holding the French professional licence for real estate transactions. Our clients therefore benefit from a robust regulatory framework, with a financial guarantee and professional liability insurance.
10
Years of combined experience
7
Countries of operation
4
Asset classes
2
Partners dedicated to every mandate
03Our expertise
Four investment universes, one standard: off-market.
Every mandate is personally handled by a partner, from the first conversation to completion.
01
Hotel transactions
Hotel sales and acquisitions, from boutique hotels to five-star resorts, in France, Spain and Europe.
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02
Businesses & retail property
Sale of businesses, retail premises and mixed-use buildings, with a long-term investment approach.
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03
Land & development
Sourcing of high-potential land for developers, hotel operators and investors.
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04
Offices & logistics
Offices, logistics platforms and light industrial assets for institutional investors and corporates.
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04The market in figures
A hotel market at record highs in France and Spain.
€3.9bn
invested in hotels in France in 2025, up 27% year on year
Eastdil Secured, 2026€4.3bn
invested in hotels in Spain in 2025, the second-highest level on record
Colliers, 2026194
hotel transactions completed in Spain in 2025
Colliers, 202619%
of European hotel investment captured by the Iberian Peninsula, Europe's leading destination
CBRE, 2025Sources: Eastdil Secured, as reported by Honotel (February 2026); Colliers (January 2026); CBRE (November 2025, data to September).
05Our method
From strategy to signing.
01
Listening
We start by understanding your strategy: objectives, criteria, horizon and constraints. No search begins without this framework.
02
Sourcing
We activate our network of owners, operators and partners to identify assets that are not marketed publicly.
03
Analysis and negotiation
We review each opportunity, prepare the valuation and negotiate in your interest, with complete discretion.
04
Closing
We coordinate notaries, lawyers, banks and advisers through to the signing, for a secure transaction.
06Our markets
France, Spain, Europe and worldwide.
Offices in Bordeaux
France
Bordeaux, Paris, the Basque Country and the main tourist destinations: we operate throughout the country.
A dedicated partner
Spain
A partner dedicated to the Spanish market, for French investors in Spain and Spanish investors in France.
Italy, Portugal
Europe
Hotel and commercial transactions in Italy, Portugal and the main European markets.
International capital
International
We advise international investors deploying capital in Europe, and support our clients with their projects abroad.
07Our commitments
Discretion, rigour, alignment.
Confidentiality
Restricted circulation of files, a non-disclosure agreement on request and discussions limited to decision-makers.
A single point of contact
A partner personally handles your file, from the first meeting to completion.
Aligned interests
We only accept mandates that make sense for you and for us, and we tell you so from the very first conversation.
08The team
Your single point of contact, at every step.
A small team, by choice. Two partners personally committed to every transaction.
Partner
Francisco Guichard
Spain & Europe
Read the profile
09Our network
A network of trusted partners.
Private banks, family offices, investment funds, notaries, lawyers and specialist advisers. A demanding ecosystem that allows us to operate in the most discreet segments of the market.
A conversation, in full confidence.
Before any formal engagement, let's take the time to talk. We listen to your strategy, ask the right questions and only move forward if the mandate makes sense for both of us.